Letter from the Editor: Introducing Green Vie Magazine

Letter from the Editor: Introducing Green Vie Magazine

It is with great excitement that I can officially share my new direction with you lovely readers. For over two years The Green V has been a personal blog, and although I have loved working on it, I realised not too long ago that it was time for a change, and for the next chapter.

Many years of my professional life, prior to working for myself, have been spent in publishing houses in both the UK and Belgium, and with my background steeped firmly in magazines and editorial, it has always been a lifelong dream to create my own publication.

Over the coming weeks you will see further changes to the site to reflect this new direction. All previous content will still be available, and I’m looking forward to creating more regular articles and opinion pieces, with the help of my team.

What you can expect from Green Vie Magazine

The key tenants of The Green V are of course major aspects of Green Vie Magazine; namely luxury travel and living that is also vegan-friendly. I will never move away from a vegan lifestyle, and whilst everything suggested, advertised or written about will be suitable for vegans, I wanted the opportunity to widen the expanse of content.

The magazine and website reflect luxury living with an ethical element, and will not only be focusing on vegan travel guides and fine dining, but also sustainable fashion, art and culture, business, self-development and more.

Perhaps controversial to some, but I’ve always made a point of supporting brands, businesses, restaurants and hotels that cater to vegans, or create vegan products, even if the whole business is not exclusively vegan. I do this because it makes it easier for non-vegans and transitioning ones to make better choices, without feeling limited at all. And that is how change happens. Within the pages of the magazine and, as before, on this website, there will be mentions of vegan-friendly products/offerings from companies that are not 100% vegan, but who are sustainable or making an effort to cater to vegans.

For the first couple of issues, the magazine will be available as a digital publication, and I’m hoping to eventually move to offer a print version in the future. The inaugural edition will be published in September, and then subsequently in December, March and June.

I have worked hard over the past years to create written content that I feel will be of value to my readership and followers, to showcase a different side of veganism and ethical living, and this is why I want to ensure that Green Vie Magazine caters to the same audience – the topics that they want to read about, the way they live their lives, and the values they believe in.

The readers and followers typically are older millennials, with disposable income, who wish to experience luxury that is in alignment with their values. With an understanding of ethical shopping, vegan high-end dining and sustainable travel, they are eager to explore the finer things in life, without causing harm.

34% Male | 66% Female | Age 25-34 | UK-based, secondary readers in Belgium, Italy & France

As a writer and journalist, I love the fantastic selection of vegan magazines that are currently in circulation and my own publication does not plan to step on any non-leather-clad toes. I hope that with my vision for Green Vie Magazine I am simply bringing something a little more niche, and a little different to what other options are available, that can be enjoyed as a supplement to these other websites and publications, rather than a replacement.

My mission for Green Vie Magazine is to feed your wanderlust, provide a space for escapism, to nourish your creativity and most importantly, to promote a kinder way of living, that is every bit as luxurious as you could hope for.

 

Welcome to Green Vie Magazine.

 

 

 

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Rachida Brocklehurst

Rachida is Founding Editor-in-Chief of Green Vie Magazine, and has worked in editorial and publishing for over 10 years. With a strong background in marketing and PR, she is currently Digital Content Manager at Veganuary. In her spare time, she enjoys international travel with her partner, creating different flavours of hummus and rescuing cats.

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